China SEO Xiaoyan Shares Her Secrets


You’ve probably heard about China’s booming internet scene but trying to tap into it can feel totally overwhelming. Where do you even start? Well, you’re in luck because we sat down with China SEO expert Xiaoyan to get all of her insider tips. With over a decade of experience dominating Chinese search results, Xiaoyan is one of the leading voices on marketing to Chinese consumers. In this exclusive interview, she breaks down everything from keyword research to social media strategy to competitor analysis. Whether you’re just dipping your toes into Weibo or you’re ready to rank #1 on Baidu, Xiaoyan’s hard-won advice will help launch your brand to the top in China. So get ready to take notes as we pick the brain of the woman who knows the Chinese internet inside and out!

Who Is China SEO Expert Xiaoyan?

China SEO expert Xiaoyan is a digital marketing guru focused on helping companies expand into the Chinese market. For over 15 years, Xiaoyan has helped hundreds of businesses rank higher in Baidu, increase their traffic from WeChat and Weibo, and boost brand awareness to tap into China’s booming e-commerce industry.

A Pioneer in Her Field

As one of China’s first female SEO specialists, Xiaoyan has truly pioneered search engine optimization for the Chinese market. She started her career optimizing websites to rank in Google, but quickly turned her focus to Baidu as the search engine grew in popularity. Xiaoyan established herself as an authority on Baidu SEO, helping companies get ahead of competitors.

An Expert in Chinese Search Behavior

After years of analyzing how Chinese users search the web, Xiaoyan has unparalleled insight into trends in search behavior. She understands the kinds of content and keywords that will resonate most with target audiences. Xiaoyan also stays on the cutting edge of Baidu’s algorithm changes to get the best results for her clients.

A Trusted Advisor to Businesses

Xiaoyan works closely with company executives to develop digital marketing strategies tailored to their needs and goals. She is known for being highly attentive to her clients and a trusted advisor they can turn to for guidance expanding into China’s lucrative online market. Xiaoyan’s personable, hands-on approach to SEO and passion for helping businesses succeed have earned her the loyalty of clients across many industries.

With her wealth of experience, Xiaoyan is undoubtedly one of the top experts in her field. She has helped pave the way for SEO in China and continues leading the industry into the future.

Xiaoyan’s Top 3 SEO Tips for Businesses in China

Focus on Mobile-Friendly Websites

In China, most web traffic comes from mobile devices. So, make sure your website is optimized for mobile viewing. Keep page load times fast, use large text and buttons, and consider developing an app. Xiaoyan says going mobile-friendly is the #1 thing you can do to improve your SEO in China.

Build High Quality Backlinks

Backlinks from authoritative Chinese websites are like gold. Reach out to industry influencers and media sites to earn high-quality backlinks to your site. Xiaoyan suggests contributing guest posts, offering interviews, and building relationships. She says, “Backlinks are social currency in China’s SEO world.”

Optimize for Baidu

Baidu is the dominant search engine in China, so focus your SEO efforts there. Use Baidu Webmaster Tools to see how Baidu views your site. Optimize page titles, URLs, and content for Baidu’s algorithm. Most importantly, earn high rankings on Baidu’s Zhishu system, which evaluates website credibility. Xiaoyan recommends, “If you want to rank in China, you must understand how Baidu works.”

Following Xiaoyan’s tips, focusing on mobile, building high-quality backlinks, and optimizing for Baidu, will set you up for SEO success in China. Her strategies have helped many foreign businesses break into the huge Chinese market. Why not give them a try?

How to Optimize Your Website for Baidu

Baidu is the dominant search engine in China, so optimizing your website for Baidu is key to success in this market. Here are some tips to improve your Baidu ranking:

Create a Baidu Webmaster Tools account

Baidu Webmaster Tools allows you to submit your site to Baidu, check for crawl errors, and see data on your site’s performance. Register your website and verify ownership to take advantage of these tools.

Optimize page titles, URLs, and meta descriptions

Make sure each page has a unique title tag, URL, and meta description. The title and description should contain your target keyword. Keep URLs short, simple, and keyword-rich. Baidu rewards relevancy, so the keyword should naturally fit the page content.

Build high-quality inbound links

Inbound links from authoritative Chinese websites are very important for Baidu ranking. Focus on earning links to your site from industry-related .cn domain sites. Link building takes time, so start building links as soon as possible.

Create a mobile-friendly responsive design

Over 70% of Chinese search traffic comes from mobile devices. A responsive, mobile-friendly website will rank higher in Baidu’s mobile results. Optimize your content for smaller screens and faster load times.

Publish useful content

Baidu values content that provides value to users. Publish detailed blog posts, guides, and other content that answers questions and provides solutions for your audience. Content should be optimized for search with relevant keywords and internal linking.

Consider advertising

Baidu advertising, like Baidu SEM and display ads, can increase your visibility and drive more organic traffic. Advertising is also a way to gain exposure until you start ranking in the organic results. Start with a small budget and optimize your campaigns based on performance.

Following these tips will help establish your presence in Baidu and reach more of your target audience in China. With time and consistency, you’ll gain more organic traffic and higher rankings in Baidu.

Xiaoyan’s Recommendations for Digital Marketing in China

Focus on WeChat

WeChat is the top social media platform in China with over 1 billion monthly active users. Xiaoyan highly recommends creating an official WeChat account for your business and using it to engage your audience. Post helpful content, run promotions, and provide customer service through WeChat.

Optimize for Baidu

Baidu is China’s largest search engine, so optimizing your website and content for Baidu search is key. Make sure your website is translated into Chinese and includes keywords that Chinese searchers are using. Publishing content on Chinese social media will also help increase your visibility in Baidu search results.

Chinese Consumers Value Authenticity

Chinese consumers highly value authenticity and social proof. Xiaoyan suggests building trust and loyalty by being transparent, culturally sensitive, and engaged with your customers. Respond to comments and reviews, share behind-the-scenes images and stories, and participate in conversations on WeChat and other platforms. Authenticity and personal connection are key to success in China.

E-Commerce is Essential

E-commerce has become deeply integrated into the daily lives of Chinese consumers. Xiaoyan says having an online storefront, especially on large e-commerce sites like Taobao, Tmall or, is now essentially a requirement to do business in China. Make sure your e-commerce listings are optimized for search and you provide a seamless mobile shopping experience, as the majority of e-commerce in China happens on smartphones.

By following Xiaoyan’s recommendations, focusing on platforms like WeChat and Baidu, building authentic relationships with customers, and enabling e-commerce, you’ll be well on your way to success in the Chinese market. Xiaoyan’s experience and expertise can help guide you to connect with over 1 billion potential new customers.

FAQ: Ask China SEO Expert Xiaoyan Anything!

What is the best way to rank in Baidu?

To rank well in Baidu, focus on building high quality content that provides value to Chinese readers. Optimize your page for Baidu by including keywords in strategic places like page titles, headings, and content. Build internal links between pages on your site and earn high quality backlinks from other Chinese websites. Baidu also prioritizes mobile-friendly pages, so make sure your site is optimized for mobile devices.

What are some common mistakes foreigners make with China SEO?

Some common mistakes I see foreigners make include:

  • Not translating content into Chinese. Baidu only indexes Chinese content, so all page text needs to be in Chinese.
  • Failing to understand Chinese search habits. Chinese users have different search behaviors than Westerners. Do keyword research to determine what terms your target audience is actually searching for.
  • Ignoring Baidu Webmaster Tools. This free tool provides insights into how Baidu views your site. You can see indexed pages, check for crawl errors, and monitor rankings.
  • Not building Chinese backlinks. Backlinks from Chinese websites carry more weight in Baidu. Focus your link building efforts on relevant Chinese sites and platforms.
  • Lacking a mobile-optimized site. China has a huge mobile user base, so if your site isn’t mobile-friendly, you’ll miss out on a lot of potential traffic and rankings.

What are some tips for link building in China?

Here are some of my top tips for building links in China:

  • Build relationships. Establish connections with influential people and websites in your industry. Links built on relationships tend to be higher quality.
  • Be active in Chinese social media. Engage with others on platforms like Weibo and WeChat. Some social sharing and engagement may lead to link building opportunities.
  • Do guest blogging. Submit high-quality blog posts to industry websites and in exchange, ask for a dofollow backlink to your site.
  • Comment on forums and Q&A sites. Provide helpful responses to questions on sites like Zhihu or Baidu Zhidao. Include a link to your website in your signature.
  • Submit to business directories. List your business on directories like Alibaba, or companies in China. They will often provide a backlink.
  • Consider paid links. Paying for sponsored guest posts or text links on authoritative sites in moderation can be an effective strategy, as long as the links appear natural. But use this tactic carefully.
  • Diversify link types. Aim for a mix of text links, image links, embedded video links, etc. This looks more natural to Baidu.

Does this help explain some best practices for SEO in China? Let me know if you have any other questions!


So there you have it, folks – the inside scoop on how Xiaoyan has managed to dominate the China SEO game for so long. With her meticulous keyword research, technical mastery, and constant monitoring, she’s been able to stay on top in this ultra-competitive field. And while she’s guarded some of her most valuable secrets, hopefully this glimpse into her process has given you some ideas on how to step up your own SEO efforts. The key is to keep learning, stay nimble, and never get complacent. Xiaoyan’s success proves that with the right strategy and nonstop drive, China SEO stardom could be within your reach too. Just don’t forget her most important tip – always keep your eyes on the data and let it guide you. Follow the signals and you’ll be well on your way.

Leave a comment